Posted by: notsofancynancy | February 8, 2014

The “Yoo Hoo” Incident

This incident occurred during the Tennessee maneuvers  in the summer of 1941 and earned Dad’s Division, the 110th Quartermaster and General Ben Lear the first nicknames of World War II.

I am not saying these men were proud of the incident. It was an embarrassment that many would regret the rest of their lives. It was the press that took the incident and ran with it. My soldiers would have liked to forgotten it.

Please if you are a family member and want to contact me please do so at

I post it in honor and in memory of the 110th-35th Quartermaster.

1958 Reunion Program, note “of the Famous “Yoo Hoo” Regiment”


It is here in the timeline that the incident that made my father’s regiment famous happened. Dad was on furlough at this time, falling in love with my mom and hanging out with her family in Brookville, Kansas. Even so, news of this incident provided the “mothers” of the soldiers a reason to campaign. This is where Dad’s regiment and Lieutenant General (LTG) Ben Lear were granted the first nicknames of World War II. This is a story worth preserving.

General Ben Lear
General Ben Lear

The 110th Quartermaster, 35 Division, still at Camp Robinson was providing ground transportation for the 2nd Infantry to and from the Tennessee training grounds which were about 145 miles away. The training exercises were headed by a newly promoted Lieutenant General (LTG) Ben Lear. From reading my father’s letters at 62 years old he directed and trained his soldiers like a conductor conducts a band, with precision. Lear expected his soldiers to exhibit good manners as well as learn to fight and live like soldiers.

On a hot day in July 1941, the 110thQM rolled into Memphis Tennessee. It was returning to Camp Robinson after six weeks in the field in a convoy of 80 trucks and over 300 men. The men had been praised for being top notch in their field maneuvers and they were proud. They had to remove their hats because their heads had gotten quite big with all the praise they had gotten.

Found in the suitcase
Found in the suitcase

They were almost giddy (if a man can be giddy) as they began their return trip. The Division knew they would be sleeping in their bunks back in camp with full bellies, and a warm shower rather than bathing out of their helmet as they had just learned to do. They broke out in song and tried to pass the time, loosened their ties, and unbuttoned the top button of their fatigues to help with the unrelenting heat. They passed through Tennessee on that hot day and being only 45 miles from Camp Robinson the soldiers were anxious to get some well deserved rest.


A convoy from Dad’s View

It was then the convoy reached a Country Club and there just happened to be a group of beautiful woman in short golf skirts which were all the rage in 1941 They had just finished a round of golf. As boys will be boys and men will be men the soldiers hollered out to the woman with many whistles and lots of Yoo Hoo’s. I am sure many other words were said. They also started razzing the other golfers trying to throw them off their game. At this point an unassuming old man came out from the golf course. He arrived sporting Oxford golf cleats, a pair of cotton seersucker knickers, his matching knee high socks, brown vest and his golf club clutched in his hand. He shook it at the trucks in anger. When the soldiers saw him, it added more fuel to the fire as they laughed and made fun of the old geezer. He stomped and hollered spewing his displeasure in not so many words. The end of the convoy was abreast when the man was finally recognized by the commanding officers riding in one of the last trucks. It was LTG Ben Lear in the flesh. He certainly did not look like a Lieutenant General in his golf clothes. He was certainly not doing a happy dance. He was disgusted with the men’s lack of respect for the lovely ladies and ashamed of them exhibiting such inappropriate behavior while wearing the Army uniform. As the Commanders tried to calm him down, the first of the 80 trucks were so far ahead not everyone knew what had just transpired. Lear got even angrier and demanded that the men return to camp night and they stay loaded in their vehicles until he got there to address them.

Now remember, the convoy was so long that the front did not even see LTG Lear and had no idea why they were told to hold their positions on their loaded trucks. There were many baffled soldiers wanting to get the trucks unloaded so they could relax. The smell of dinner filled the air and the men were excited to catch up on the mail that they had missed while they were gone. LTG Lear appeared in his uniform with his stripes and stars and demanded that every man on that convoy turn in their resignation or face their punishment. A lot of them did not know why they were being punished until Lear left that night. The men were aghast with shame as they learned the identity of the man with the golf club, the man that most of the men did not see. LTG Lear was now a face not one of those men would ever forget, and this incident would bind the regiment together long after the war. The regiment was told to go back to the airport in Memphis, set their tents up and fall in the next morning for a field inspection. There was no shower that evening. Although they got the food it was ice cold and not many ate. More than half of the convoy was paying for the remarks of a couple truck loads of men. In the morning they would stand as one.

35th Quartermaster

If you look at our service people today you might say, fifteen miles is not such a hard thing to do especially if they are doing only five miles at a time. But these men had only begun training and were only six weeks into field training. Up until now their training was behind books. Most of them were farm boys who had entered the National Guards with the lure of money, a twenty dollar paycheck each month. They were now finding themselves training for a war they did not think they would have to fight Most of the men were truck drivers, clerical workers, secretaries, typist, and officers. Lastly, it was hot and humid having topped the chart off at 97 degrees. Many men fell off the lines that day due to heatstroke and dehydration.

Found in the suitcase

The “Yoo Hoo March,” as it had come to be known was about to climb its way to too being the biggest controversy so far in the men’s training. Apparently there was a club of moms, called The Arkansas Department of Army Mothers. Once they caught wind of the incident and learned of the plight of the soldiers it was on! I have seen how protective moms can be of their sons. I cannot even imagine how those moms’ made the incident and their displeasure known. Within the month the whole United States knew about the fifteen mile hike and the opinions were flying. Congressmen and senators weighed-in with their opinions. The commander of the 35th Division was Major General Ralph E. Truman, cousin to then Senator Harry S. Truman. The Major General voiced his support for the discipline being too harsh for the infamous incident. It seems from all accounts the only people who did not complain much were the men from the 110 QM. With all the press around they thought they were stars. The crowds lined the streets all the way back to camp with people cheering the men on.

LTG Lear and the 110th QM would receive the first nicknames of World War II forever being branded as Yoo Hoo Lear, and the 110th Yoo Hoo Regiment. It was also the first time a Civilian would write a song about World War II. The stories went wild and made plenty of newspapers. It also spread by word of mouth. Eventually the story was featured in Time Magazine in July 1941.  Two songs were written about the incident: The “Yoo Hoo Song” was sung to “When Johnny Comes Marching Home”;  and a song called “Yankee Doodle 1941”, with words like “General Lear was playing golf (he is twelve years over fifty), pretty girls were playing too and boy did they look nifty.” There was a Yoo Hoo pack of cigarettes, there were candy bars made, and there was even a Yoo Hoo club started with membership cards.

“Those poor men did nothing wrong,” A group of young Texan woman reported in a newspaper article about the incident. It featured four beautiful college women from San Antonio Texas holding a sign that says, “YOO HOO ALL YOU WANT TO BOYS, Lear isn’t here,” and “Come on down fellows!” There was talk of asking for LTG Lear’s resignation but he defended his decision. I cannot imagine something like this getting into the press these days but our country was trying to learn just how to do this thing called war and LTG Lear was dedicated to making these boys into soldiers.

Dad writes about the incident

13 July 1941

That deal about those boys walking home from Tennessee. I guess the general was playing golf with some lady friends and one of the boys hollered and told him not to get it in the wrong hole. That is what started the whole thing.

And in the same envelope he writes to my grandma.

Sure was glad to hear from you. I guess everybody feels the same about the Generals deal on that convoy. Part of it those boys had been on maneuvers for the past 6 weeks. One captain is in the hospital over it and about 10 passed out on the way. The papers down here have sure been full of it. Last Sunday one paper had a full page of letters written in by people along the way.

Then on 29 July 1941 he writes.

I was in town to a show Sat. nite and they had a phase in the news reel about the Yoo Hoo boys. That sure covered a lot of territory. We have heard about it being used in Oregon. They were making fun of it up there.

Our father’s regiment became famous and because of the Yoo Hoo incident they would always be remembered as the “110th Yoo Hoo Regiment.” It was on the brochures of each of their reunions and the story told and retold. The name also stuck with LTG Lear and followed him home three years later. As the ship docked that he sailed home in Lear walked to disembark and was met by hundreds of GI’s shouting “Yoo Hoo!” LTG Lear with a blank face and no acknowledgement of what was shouted stormed ashore keeping his head up, shoulders back, gut sucked in ignoring the Yoo Hoo’s. He was a brave man to have had to taken the wrath of the public.To this day if you look up LTG Ben Lear you will find that the Yoo Hoo nickname follows him even in death.

Found in the suitcase

Found in the suitcase

© 2013 notsofancynancy

Reference Wikipedia, 35th Division, 110th Regiment, the 1958 Reunion Brochure, Time Magazine July 1944, Mike Allred Yoo Hoo Scrapbook Collection


  1. That’s a great WWII story.

    • Thanks it is a story that was told to us all our lives. I know other family members did the same so if they are out there they will know this story.

  2. Such an awesome story! Hope all is well in your world.

    • Thanks! I am doing good. Recovering from a respiratory infection. Thought I would die but no rest for the weary and I am finally on the mend!

      • Great news! Glad you are feeling better it is crumby to be sick 😦

  3. Great story. Unfortunately, there are still hard-nosed LTGs (and others Gs) around today. Inflexibility is no longer part of training at West Point.

    • Thanks Eric! Even though it was a bit of an embarrassment to Dad’s division after the war it is what bonded them.

  4. I’m glad you’re back.

  5. what a great story Nancy! I got a real kick out of it.

    • Thanks! It was Dad’s regiment claim to fame!

      • I found it really interesting that the story was picked up nationwide and that people showed such positive responses to the troops, totally backing the “foot soldiers”.. It must have gladdened their hearts.

      • To having heard the story when I was young to researching it in 2012 I was amazed I found so much info on it. I know they loved the attention the story stirred up and what a big deal the whole incident became. I am glad I was able to preserve it for them.

  6. I don’t know if I should be laughing my head off or just be stunned at such a reaction from a LTG – even it was immediately before the beginning of WWII for us. Catcalling was a part of daily life back then and I won’t say anymore because of the PC-stuff… Now that I think about it, I’m curious to find out what happened to Lear. Stellar research, notsofancynancy!

    • Thanks Mustang Koji! it really means a lot! From what I read LTG Lear was not so happy when he arrived home on a ship. I read where the soldiers Yoo Hoo’d at him as he disembarked said ship. With his nose in the air he pretended not to hear. Not something I would have wanted to be remembered by

  7. Great story, and glad to see you back and feeling better. It has been a long winter for many of us. How are you coming with the book?

    • Still trying to figure out what to do with it now that it is done! It has been a long, long winter! And here it So Cal one of the driest yet. Good to hear from you.

      • If I could I would be happy to send some of our snow changed into rain for you. Blessings –

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